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Regional Sales Specialist (Foodservice channel, Away from Home) - Stoke-on-Trent,Staffordshire - AC00001

07 Dec 2022
Adjacency Recruitment
£41,000 to £43,000 pa
Stoke-on-Trent,Staffordshire,United Kingdom
Basic salary to £43,500 + c.7% bonus, matched pension scheme, 25 days annual holiday, Family friendly policies, Agile working, World-class training, Broad opportunities for career development, Share scheme plan etc.
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Our client is a global, household-name FMCG corporation, with a rich history, class-leading brands and a reputation for innovation and growth. Operating in over 70 markets around the world, you will be working as part of their highly successful foodservice team. Through combining a world-class product portfolio, knowledge of our customers and investment in our staff, we deliver year-on-year growth by offering chefs and caterers tailored solutions, helping them to expand their business and do what they love.

The ‘Away From Home’ channel is a dynamic and exciting environment. It involves working with customers ranging from Michelin star restaurants, hotels, through to pub chefs and workplace, school or hospital caterers - as well as the wholesalers and cash and carries who service the ‘Away From Home’ industry.

The team who drive this business is ambitious for significant growth and market share, and for the right individuals, they offer great development opportunities, both within the local business and beyond.

• Are you passionate about food and passionate about building relationships with customers and offering them solutions based on their needs?
• Do you want to work with iconic brands?
• Are you ambitious and willing to learn?
• Do you have bags of energy and a desire to succeed?
• Do you want to be part of a successful team?
• Are you a flexible individual with an entrepreneurial mindset?

YES ?, then this is a fantastic opportunity for you!

Regardless of experience or role, they encourage ownership of your career and offer a wealth of opportunities to expand your knowledge and network. They will give you an in depth induction, including time in their kitchens and will invest in your individual career aspirations and development needs through the numerous training opportunities available.

They have a working culture that embraces diversity and acknowledges that work is an activity and not a place and encourages all employees to balance the entirety of their life commitments. As such they offer generous family-friendly policies (including parental, elderly care and enhanced maternity/paternity leave) and agile working is the norm, facilitated by up-to-date technology.

As Regional Sales Specialist, you will be responsible for the day-to-day management of customers within a particular geographical region. Through building and maintaining customer relationships, you will be driven to increase sales growth and hit profit targets within your customer base. These customers will be very diverse and will consist of wholesalers, Cash and Carry’s, distributers, buying group members and national account outlets.

Day to day, your role will consist of implementing national & local sales promotions, driving digital excellence, listing of NPD across all away from home categories and ensuring that gaps within a distribution process are filled. It will also involve interactive product demonstrations to customers and the individuals they serve, a skill that they will train you in through a 5-day culinary induction.

Your role in owning, developing and delivering joint business plans with our customers is dependent on your ability to communicate well both written and orally, as well as your passion for driving business growth.

o Degree level preferable, Education to A level or International Equivalent essential
o Experience in the Food Service desirable but not essential
o Preferred experience in end user sales / distributive accounts

Key responsibilities –

o Developing and delivering an annual business plans through collaboration with key customers (a Joint Business Plan)
o Proposing, agreeing on and executing the promotional plan, whilst fully engaging with customer sales teams.
o Ensuring a perfect store online and that the customer’s web site includes all the correct images, description, and product format. Inclusion of banners, adverts, videos and social media assets
o Taking responsibility for the execution of digital promotional mechanics.
o Using negotiation skills to agree trade promotional spend.
o Delivering the agreed targets within this trade promotional spend.
o Maintain a depth and breadth of contact across all customers and team members.
o Manage all accruals and promotional spend to agreed budgets, as well as ensuring that incentives (including discounts and vouchers) are allocated responsibly
o Manage logistic efficiency terms movements
o Execution of adhoc activities within National & Local Wholesalers
o Daily maintenance of the digital CRM system

Key Competencies –

o Ability to work both independently and as a team member, and an ability to form long lasting working relationships with a variety of customers
o Good communication and negotiation skills
o A demonstrable passion for customer needs, and examples of where you have put the customer or clients need at the core of your role and delivery
o A bias for action and simplicity in processes and interactions
o Strong commercial awareness and business acumen
o Ability to analyse data and act on it accordingly
o Good understanding of the Digital World and the role that eCommerce and Digital can play in delivering business growth
o Strong organisational skills and an ability to meet timelines in a disciplined manner
o Strong IT and numerical skills, particularly in MS Office suite and Excel, but also able to demonstrate an ability to understand and utilise other sales reporting systems

What we expect to see from you –

o Purpose & Service - enabling yourself & your people to find purpose and meaning in work
o Personal Mastery - manage your own mood and motivations and those of the people around us
o Agility – challenge, reinvent, explore & learn new (micro-) skills to unlock opportunities
o Business Acumen - passion for & understanding how businesses operate in our connected world
o Talent Catalyst – invest time into ‘always-on’-development to unlock the power of our people
o Consumer Love - obsessively bringing the voice of the consumer into everything we do
o Passion for High Performance – eagerness, extra energy & commitment to make a difference

o Occasional national travel and overnights required
o Full manual driving licence required


Basic salary to £43,500 + c.7% bonus, matched pension scheme, 25 days annual holiday, Family friendly policies, Agile working, World-class training, Broad opportunities for career development, Share scheme plan etc.

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