Think of the last time you Googled a company before applying.
Chances are, you didn’t just check the job description — you looked at their website, their socials, maybe even Glassdoor.
Well, candidates are doing the same to you.
Your job ad might be great — but if your employer brand doesn’t match it? They’ll bounce.
And you might never know why.
So… What Is Employer Branding?
Your employer brand is the reputation you have as a place to work.
It’s how people — especially potential hires — feel about your company before they ever apply.
It includes:
Your careers page
Employee testimonials
What shows up when people search “[Your Company] + culture”
The vibe your team gives off on social media
Even how you respond to reviews or rejections
Signs Your Employer Brand Is Hurting You
❌ You get lots of clicks, but few applications
❌ Candidates ghost you after the interview
❌ You hear “I didn’t feel like I’d fit in” way too often
❌ Your Glassdoor rating is stuck in the 2s
If any of that sounds familiar, it’s time to refresh how you show up.
How to Improve Your Employer Brand (Without Spending Thousands)
✅ 1. Show (Don’t Just Tell) What It’s Like to Work With You
Stock photos and corporate slogans aren’t convincing anyone.
Post behind-the-scenes team photos. Record short staff interviews. Be real.
✅ 2. Rewrite Your Job Ads to Reflect Who You Are
Job descriptions shouldn’t feel like legal disclaimers.
Talk like a human. Mention your values. Show people why the work matters.
✅ 3. Get Your Team Involved
Encourage employees to share company moments on LinkedIn or Instagram.
Real voices = real credibility.
✅ 4. Fix the Candidate Experience
Your hiring process is part of your brand.
Slow replies, confusing steps, no feedback — it all reflects on you.
Final Thought
You don’t need a fancy campaign to have a strong employer brand.
You just need consistency, honesty, and a little care in how you show up — online and off.
At Spotajob, we help employers connect with great talent — but more importantly, we help you build a reputation that brings them to you.