<p class="" data-start="328" data-end="514">Think of the last time you Googled a company before applying.<br>Chances are, you didn’t just check the job description — you looked at their website, their socials, maybe even Glassdoor.</p><p class="" data-start="516" data-end="561">Well, candidates are doing the same to <em data-start="555" data-end="561"><i>you.</i></em></p><p class="" data-start="563" data-end="688">Your job ad might be great — but if your <strong data-start="604" data-end="622">employer brand</strong> doesn’t match it? They’ll bounce.<br>And you might never know why.</p><hr><h3 class="" data-start="695" data-end="731">So… What <em data-start="708" data-end="712"><i>Is</i></em> Employer Branding?</h3><p class="" data-start="733" data-end="898">Your employer brand is the reputation you have as a place to work.<br>It’s how people — especially potential hires — <em data-start="849" data-end="855"><i>feel</i></em> about your company before they ever apply.</p><p class="" data-start="900" data-end="912">It includes:</p><ul data-start="913" data-end="1113"><li class="" data-start="913" data-end="932"><p class="" data-start="915" data-end="932">Your careers page</p></li><li class="" data-start="933" data-end="956"><p class="" data-start="935" data-end="956">Employee testimonials</p></li><li class="" data-start="957" data-end="1018"><p class="" data-start="959" data-end="1018">What shows up when people search “[Your Company] + culture”</p></li><li class="" data-start="1019" data-end="1065"><p class="" data-start="1021" data-end="1065">The vibe your team gives off on social media</p></li><li class="" data-start="1066" data-end="1113"><p class="" data-start="1068" data-end="1113">Even how you respond to reviews or rejections</p></li></ul><hr><h3 class="" data-start="1120" data-end="1164">Signs Your Employer Brand Is Hurting You</h3><p class="" data-start="1166" data-end="1363">❌ You get lots of clicks, but few applications<br>❌ Candidates ghost you after the interview<br>❌ You hear “I didn’t feel like I’d fit in” way too often<br>❌ Your Glassdoor rating is stuck in the 2s</p><p class="" data-start="1365" data-end="1438">If any of that sounds familiar, <strong data-start="1397" data-end="1437">it’s time to refresh how you show up</strong>.</p><hr><h3 class="" data-start="1445" data-end="1512">How to Improve Your Employer Brand (Without Spending Thousands)</h3><h4 class="" data-start="1514" data-end="1580">✅ 1. Show (Don’t Just Tell) What It’s Like to Work With You</h4><p class="" data-start="1581" data-end="1719">Stock photos and corporate slogans aren’t convincing anyone.<br>Post behind-the-scenes team photos. Record short staff interviews. Be real.</p><h4 class="" data-start="1721" data-end="1776">✅ 2. Rewrite Your Job Ads to Reflect Who You Are</h4><p class="" data-start="1777" data-end="1908">Job descriptions shouldn’t feel like legal disclaimers.<br>Talk like a human. Mention your values. Show people why the work matters.</p><h4 class="" data-start="1910" data-end="1944">✅ 3. Get Your Team Involved</h4><p class="" data-start="1945" data-end="2049">Encourage employees to share company moments on LinkedIn or Instagram.<br>Real voices = real credibility.</p><h4 class="" data-start="2051" data-end="2091">✅ 4. Fix the Candidate Experience</h4><p class="" data-start="2092" data-end="2207">Your hiring process <em data-start="2112" data-end="2116"><i>is</i></em> part of your brand.<br>Slow replies, confusing steps, no feedback — it all reflects on you.</p><hr><h3 class="" data-start="2214" data-end="2231">Final Thought</h3><p class="" data-start="2233" data-end="2390">You don’t need a fancy campaign to have a strong employer brand.<br>You just need consistency, honesty, and a little care in how you show up — online and off.</p><p class="" data-start="2392" data-end="2528">At Spotajob, we help employers connect with great talent — but more importantly, we help you build a reputation that brings them to you.</p><p class="" data-start="2530" data-end="2612"><a class="" data-start="2530" data-end="2612" rel="noopener" target="_new"><a target="_blank" rel="noopener noreferrer" href="https://www.spotajob.com"><span style="color:hsl(210, 75%, 60%);">Want help improving your hiring presence? Let’s talk →</span></a></a></p>

large_A hiring manager reviewing CVs in a modern workspace, with their company’s employer brand clearly visible on the screen behind them.

medium_A hiring manager reviewing CVs in a modern workspace, with their company’s employer brand clearly visible on the screen behind them.

small_A hiring manager reviewing CVs in a modern workspace, with their company’s employer brand clearly visible on the screen behind them.

thumbnail_A hiring manager reviewing CVs in a modern workspace, with their company’s employer brand clearly visible on the screen behind them.

A hiring manager reviewing CVs in a modern workspace, with their company’s employer brand clearly visible on the screen behind them.

Why Your Employer Brand Is Costing You Great Candidates — and How to Fix It

Attract top talent with powerful employer branding. Learn hiring tips, recruitment strategies, and how to stand out as an employer.

Employer Branding and Hiring Tips

Why Your Employer Brand Is Costing You Great Candidates — and How to Fix It